Monica Lewinsky - In Real Life

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Monica Lewinsky – In Real Life


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https://clios.com/awards/winner/branded-entertainment/monica-lewinsky/in-real-life-46788

The message: Hate isn’t tolerated in real life. Why is it okay online? We need to approach other with more compassion, especially online where there are more human beings than anywhere else on the street around you. I liked how they brought cyberbullying to a real life situation.

Junior/Sophia Kwan

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IKEA – The Room


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https://clios.com/awards/winner/public-relations/ikea-italy/the-room-47125

Ikea creates awareness that domestic violence in Italy is closer than people think, separated by only a wall. There’s always a room for anything, but no room for violence. (1 in 3 Italian women experience domestic violence.) By allowing people to interact with this just by walking by, it easily appeals to emotions of many shoppers.

Junior/Sophia Kwan

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McDonald’s – The Flip


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https://clios.com/awards/winner/out-of-home/mcdonald-s/the-flip-50268

McDonald’s celebrated women’s accomplishments everywhere. It was such a simple and smart move to flip the logo upside down on all of their bags, cups, signs, and social media profiles. This is attention grabbing and news worthy. People were also able to intract with the ad by taking photos and spreading them on social media.

Junior/Sophia Kwan

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Banana Flavored Milk – My Straw


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https://clios.com/awards/winner/innovation/banana-flavored-milk/mystraw-36751

This is a light hearted, casual ad for this beverage that is popular in Korea. It is humorous in the way it uses everyday first world problems/struggles to promote these straws, which also promotes the milk.

Junior/Sophia Kwan

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Goodwill Fashion


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https://www.thedrum.com/creative-works/project/young-laramore-goodwill-craft-your-look

Thought this was a cool way to promote the good will store. I would of never thought that fashion designers would shop at a thrift store.

Junior/Cailin Shymko

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NIKE: What are girls made of?


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I thought this is interesting considering the fact we are working on Adidas. It seems like a lot of brands are hopping on the concept of empowering women. However, I feel like “Always: Like a Girl” did it better. I still love the idea behind this video but I just feel like it’s not as strong.

-Shirley Wang

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SPOTIFY: Killer Song


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I think this advertisement is both terrifying and hilarious. I discovered this because there has been controversy going on with this ad due to parents complaining about how it’s scaring children. However, I think this ad is so smart and very suitable for Halloween (even though it came out 4 months ago). The production value is very well done and the play one words is funny.

-Shirley Wang

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ELLE MAGAZINE U.S: Bait and Switch


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I think baiting people into voting is such a smart way to use media for a good cause. I honestly don’t understand why people are so offended and angry about it. If you have time to care about whether Kanye and Kim broke up, you have time to vote. Other entertainment news companies use click-bait all the time for their articles/videos, why is it such a big deal when they’re actually trying to do something useful?

I just thought this approach to promote voting and the response was very unexpected and interesting.

-Shirley Wang