The Sun and the Snake - Foot Locker

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Singtel-From Ma, With love


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This commercial is about the Chinese student who can not be home for Chinese spring festival. It remains me the first year I’m in collage and cannot go back home in that time. The target is clear and the commercial is touched.

Junior/ Aime Lu Fan Chen

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[ INSPIRATION OF THE DAY / THE MOST GERMAN SUPERMARKET ]


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I think we went over this last week how important it is to make
our messages part of people’s daily life.

Well this is another prime example that proves what we’ve been talking about in class.

Don’t just talk about diversity in terms of just face colors
Make an argument that shows what happens when we don’t have it all of the sudden.

Clear?

that’s how you get to a great idea.

Sung.

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[ INSPIRATION OF THE DAY / CHEETOS MUSEUM ]


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Have you ever noticed every Cheetos has a different shape?
Well they made the biggest deal out of it and even made a museum of it.

Why is it a great idea?
Think about it. This idea encourages you to look
at each Cheetos carefully and even share it on social.
A bag Cheetos just became endless content generator
for socially obsessed young consumers.

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Dogs Trust: Special someone


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The campaign is trying to raise awareness of hundreds of dogs by showing just how important a new owner is to a Dogs Trust dog waiting for their special someone.

Junior / Jolie Zuyu Chen

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Google: Year In Search 2018


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In a year of ups and downs, the world searched for “good” more than ever before, according to Google Trends. The idea is good things are worth searching for, which is based on social fact.

Junior / Jolie Zuyu Chen

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Erste Christmas: Believe in love


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The story talks about the little hedgehog. It’s a story about the power of love, of believing in yourself and in the good of others. And no matter how insurmountable an obstacle may seem: love will find its way.

Junior / Jolie Zuyu Chen