Month: September 2018

Blog

Oh You Women – No Jobs for Cocks


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This animation is a memorable, catchy tune bringing attention to the gender pay gap. They simplify the issue: The only difference between women and men are their genitals. Female and male DJs, doctors, writers, etc. can perform equally well when it comes to their work, and should be getting paid an equal amount.

Junior/Sophia Kwan

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Kia – No Sacrifices


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Melissa faces a bunch of environmental causes and takes the challenges head on — saving animals, trees, and ice caps. All of her efforts end with pain – the big load is too much for one person to handle. The ad ends with, “It’s hard to be an eco-warrior, but it’s easy to drive like one.”
People will go to great extremes to support the causes they are passionate about, and the eco hybrid Niro is a ‘smarter kind of crossover’ for people looking to be more sustainable without making sacrifices.

Junior/Sophia Kwan

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Mercedes-Benz – Uncrashable Toy Cars


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https://www.youtube.com/watch?v=6KgJuiXpsrM

This is an interesting way to advertise their new automatic brake system – by contrasting the things kids love to do – crash toy cars, with things that adults don’t like to do – crash real cars. It is clear how safe the cars are with this system in place.

Junior/Sophia Kwan

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Bonds – “The boys”


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Bonds is an underwear brand, and they went with a simple idea. They thought people don’t really care about comfy undies with certain features anymore. They decided to go with something different, it simply asks man to look after their balls. I thought it was a funny ad.

Junior / Christy

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Apple – Welcome Home


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Apple creates something relatable to all of us – the mundane, unejoyable everyday routine that sucks the energy out of us. With the Homepod, you can’t help it but to be in the moment and end the day in a happy mood. When it takes you away from reality, you feel transformed and your apartment really becomes a home.

Junior/Sophia Kwan

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SNICKERS — Recovery Room


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Agency: BBDO New York
Client: Mars Chocolate North America / Snickers

I thought this had a funny twist, and was smart. People do get angry and sometimes careless when their hungry so they simply went with the strategy of proving this to people. People screw up things because they’re hungry.
“You’re careless when you’re hungry”

Junior / Christy

Blog

Alexa Loses Her Voice


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I like this ad because I think it’s pretty straightforward. Amazon is trying to tell prove people that Alexa is irreplaceable. The campaign came out during Super Bowl, so its also a fun twist because ads are usually noisier during super bowl.

Junior/Christy

Blog

Bob Williams


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This is a heartwarming commercial for Hersheys chocolate. They make Bob Williams the face of their brand for this commercial, which I think fits their theme of love, warmth and happiness. It shows that their company gives back and also cares about their customers. By the end of the video you can’t help but have a spot in your heart for Bob and for Hersheys.

Junior/Cailin Shymko

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GEICO — Unskippable Family


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The reason why I like this ad:

I thought it was a funny ad, and its very relatable. We are always trying to skip ads on youtube, and GEICO made a twist on that. I would actually wanna keep on watching the ad and see what happens.  These ads are impossible to skip, they’re already over.

Agency: Martin Agency

Junior/Christy

Blog

KFC 11 Herbs & Spices


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Following 11 Herbs and Spices, KFC’s own recipe, is a funny move. The fact that they waited for 2 whole months and do literally nothing is admirable. A rare form of marketing strategy.

Senior / Haoran Liao