[ Design ] McDonald’s Directional Board – Say No More
The Reason Why This Idea Is Hard:
People assume that minimalism is simple, but it takes valor to think small，like the one and only Volkswagen Lemon Ad. By cropping its iconic Golden Arches into a directional path and reducing the visuals to only what’s essential, McDonald transformed an underutilized media space into a simple unified design system adaptable to any market around the world. Sometimes less is more.