[ Design ] McDonald’s Directional Board – Say No More

The Reason Why This Idea Is Hard:

People assume that minimalism is simple, but it takes valor to think small,like the one and only Volkswagen Lemon Ad. By cropping its iconic Golden Arches into a directional path and reducing the visuals to only what’s essential, McDonald transformed an underutilized media space into a simple unified design system adaptable to any market around the world. Sometimes less is more.

Senior/Haoran Liao

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