[ Film ] The Talk – My Black Is Beautiful

The Reason Why This Idea Is Smart:

For a brand like P&G, it doesn’t showcase that things will only get better like many other socially-conscious ads. “The Talk” is inspiring yet filled with unsettling uncertainties — a thoughtful marketing approach that’s sure to promote real conversation. These concerns merge in the marketer’s heart-rending film about the unique challenges African-American mothers have in raising kids — in decades past and continuing today.

Senior/Haoran Liao

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