Immunity Charm

Background:
Afghanistan is a land with a vaccination completion rate of only 50% due to illiteracy and traditional belief.
Target:
Afghanistan people with illiteracy and traditional belief.
Goal:
Make Afghanistan people to easily access for tracking vaccination.
Insight:
Afghanistan has a tradition of newborns wearing bracelet.
Idea:
Turn the traditional bracelet into a tracking tools. Each bead represents different vaccination.

Why I like this idea.
I love the insight of this idea so much. And this idea is directly solving the problem in a very smart way by using THIER OWN CULTURE & TRADITION. This is why people accept this idea easily. This idea doesn’t change any of their culture or tradition, but even embrace it.

TA / Yeon