Klarna – Smoooth
Klarna has a series of Smoooth ad, this is one of them. Klarna wants to sell the idea of a smooth payment, but instead of selling this idea taking about boring stuff like money and banking, it relates the feeling of smooth to other ‘weird’ things unrelated to banking. All these videos are very satisfying to watch, therefore easier for people to remember.
The full playlist is here: https://www.youtube.com/watch?v=cWGvxH5PNUA&index=3&list=PLYaD-TFUU2hgqp3npJaXnmXEq8F984phl