Marmite Gene Test
I saw this ad last year and I still find it hilarious. I have never had marmite in my life, but I’ve heard so much about it. You either love it, or hate it. There are many marmite challenges online, and memes. Adam & Eve/ DDB came up with a good campaign.
I think the insight was people are either lovers or haters of marmite. Also their slogan is “Love it or hate it” so the whole campaign goes with their marketing strategy. I love how funny the lines are in the ad and it was well shot.