Marmite Gene Test
https://vimeo.com/233277501
I saw this ad last year and I still find it hilarious. I have never had marmite in my life, but I’ve heard so much about it. You either love it, or hate it. There are many marmite challenges online, and memes. Adam & Eve/ DDB came up with a good campaign.
I think the insight was people are either lovers or haters of marmite. Also their slogan is “Love it or hate it” so the whole campaign goes with their marketing strategy. I love how funny the lines are in the ad and it was well shot.
Junior/Christy Qiao
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