Lacoste Save our species
Entrant Company : BETC
Medium : Partnerships & Collaborations
Its targetted audience can be people interested in fashion and animal protection, or anyone who knows Lacoste’s iconic logo has always been a crocodile (so everyone). It was created for brand Lacoste and to raise awareness of rare species and to save them.
It is different from other ads because it was more of a participation that matters than putting up on a display exposed to a large crowd. Having a small amount of each shirt attracts people to want them even more and having people wear them makes it a great advertisement itself. When one sees the logo on the shirt, will immediately realize that it’s different to normal Lacoste logo and most likely get curious and end up googling, which leads to a more recognition.
Junior / Rosalyn Oh