Chupa Chups: It’s sugar free
I like this ad because it’s funny and smart. To develop the free-sugar concept effectively, the ad shows that ants have interests in sugar but they got away from the product, which uses consumers’ reserved thinking in an interesting way. It is telling me that the product was sugar free and healthy. There is a fact that people are encouraged to have less sugar causing some diseases, so in most cases specially the parents are unwilling to allow their children to eat sugar products like lollipop. However, this lollipop exactly avoids what people worry about.
Junior / Jolie Zuyu Chen