Light Burger/fries
The reason why I like this idea:
McDonald’s is one of the biggest food companies, and they are already famous for some of their signature food. Therefore they need something new and fresh when it comes to promote their company. The idea using lights to show their iconic products is fresh and fun, and also by simply showing their iconic products on their print ads, people don’t need to think much when they see the ads.
Junior/ Nuri Park