Airbnb – Until We All Belong
The reason why I like this ad:
Airbnb’s “Until We All Belong” is a campaign that I can truly remember and would love to share. This campaign is more about supporting equality, it’s more emotional than its about promoting a brand, it’s more about taking action / choosing to do something in a subject of what people are constantly talking about. They created the Acceptance Ring to make people’s voice to be heard. It’s a way of showing acceptance of marriage equality. This campaign was created when same sex marriage was not yet legalized in Australia.
Junior / Christy Qiao
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