BVG x adidas – The Ticket-Shoe

Young Berliner hates BVG so much that they refuse to buy a ticket. Figuring out what young Berliner like and turn such hatred into love is the reason why The BVG x Adidas Ticket-shoe succeed. As a result, young Berliner doesn’t have to buy any ticket, and both BVG and Adidas grow their fame. A triple-win idea.

Senior / Haoran Liao