Chipotle – As Real As It Gets

https://www.ispot.tv/ad/wLIQ/chipotle-mexican-grill-real-as-it-gets-husband-ft-jillian-bell

The reason why I like this ad:

I am into funny ads, and this series of Chipotle’s “As Real As It Gets” I thought was pretty funny. The brand is talking about realness, they used a funny way of showing that their brand is about real food.

Chipotle had some issues back in 2017, but they tried to use these ads to bounce back. They chose comedians to do the ad, and used a writer from SNL for the lines in the ad as well which I thought was a wise choice.

Agency: Venables Bell + Partner

Junior / Christy Qiao