Verena Sure Thailand Dietary Supplement

Agency: McCann Worldgroup Thailand
Client: Verena Sure
Director: Thanonchai Sornsriwichai

I first watched this ad a while back, but when I think of a good ad, I still think of this one even now. It’s unique and fun, it is the kind that stays in people’s heads for a long time.

This commercial advertises a dietary supplement in a humorous tone, hence very memorable. The plot is about a policeman (who comes from the dietary supplement) pulling over vehicles transporting fats from mouth to belly/thigh. When viewers first watch this ad, they have no idea it’s a dietary supplement ad or even an ad. However, when the policeman looks into the screen and reveals it’s an ad, it lets the comedy naturally emerge into its atmosphere and makes people remember this product very successfully.

Junior / Rosalyn Oh