Bacardi: Music Liberates Music

https://www.oneclub.org/awards/theoneshow/-award/30949/music-liberates-music

Insight: Haitian music is sometimes incorporated into pop music but doesn’t really stay true to it and it’s just watered down. Not only that but Real Caribbean artists aren’t recognized and don’t really have the resources to produce their music.

Bacardi, and alcohol in general is associated with having a good time/ relaxing, and music can play into that. Young people also pay a lot of attention to new music and trends in that industry, so with this campaign, Bacardi infiltrating a way to be featured in a music trend is a very smart way of marketing it.

– J Qualls