Ikea: Retail Therapy
Insight: Your living space is your home, and that home entails the relationships that you have with the people you’re living with, which primarily means family members or a romantic partner.
I really like this idea because it advertises the products through a very unexpected and interesting platform (through google but on the basis of a google search about relationship issues). Not only that, but the idea of furniture solving these types of problems presents quite a twist.
– J Qualls