IKEA- SMALL SPACES SMALL IDEAS

Insight: rent is expensive for people living in big cities causing many to live in small spaces

As someone who lives in New York City, I think this advertisement is very relatable. I actually watched there entire series, square metre challenge, in my free time during the summer while I was moving. It made me feel like IKEA really thinks about their customers and their needs.

-Shirley (Zi Xuan) Wang