Pepsi Light
Entrant Company : BBDO Group Germany GmbH
Medium : Print
This ad is interesting because it has captured the moments that are as energetic and dynamic as the sensation we get when we drink Pepsi (or any soda). Viewers can imagine a sense of accomplishment by looking at the movements of the athletes/extreme sports in the ads. I like how they played with their logo in each person’s clothes.
The ad is persuading that drinking Pepsi will give us the same sensation we get when we achieve something very difficult and will make us feel as excited as those extreme sports feel.
Junior / Rosalyn Oh
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