The Expiry Date | SK-II
INSIGHT: society puts pressure on us to reach certain milestones in our lives by a certain time. Women especially feel pressured to have to get married at a certain age. In Asia, if a woman is past a certain age, she is often considered a “left-over” and less desired.
I love the philosophy behind this video. It freshen ups an unfortunately real problem in today’s society with a new positive perspective. The concept ties in really well with the motto behind SK-II which is to “change destiny”. The commercials empowers us to live the life we want to live despite the age limits society imposes on us.
-Shirley (Zi Xuan) Wang