CYBERSMILE – #TrollingisUgly

Background: 43% of kids are bullied online.

Goal: Cybersmile wanted to remind people that trolling is ugly.

Insight: Trollers always judge people’s appearance and post hateful comments.

Idea: Partnering with a famous influencer, Cybersmile made her uglier based on the received trolling comments.

My Thought: No matter where we go, there will be haters and I don’t think they will realize their faults through this kind of idea. However, What I really like about this case study was they use the trollers’ comments as a backfire. Because of their hateful comments, other users could deeply get a message.

– Ja Ik Koo