PEDIGREE – SELFIESTIX

Background: It is hard to take a selfie with your dog because they don’t look at the camera.

Goal: To make dogs look at the camera while their owners take selfies with them.

Insight: Dogs always watch their snacks.

Idea: Create a little device that can attach a snack on the camera so dogs can focus on it.

My thought: I thought this idea was really cute. Pedigree not only created the product but also they added an awesome feature using the face recognition technique. As a dog owner, I was very convinced by this idea and I would really like to buy one of the products.

– Ja Ik Koo