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LEGO: Making The List


The reason why I like this ad:

I think Lego knows how to make their product get into a customer’s shopping basket. This ad shows how Lego can make anything you want to buy. By showing this, Lego potentially gives choices to customers for their gifts; buy the thing what you want to buy, or buy Lego that can make anything you want to buy. This is a very simple and creative idea which helps Lego permeate to customers naturally.

Junior/ Nuri Park

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