National Safety Council: Prescribed to Death
Insight: When people hear statistics, they think about it for maybe 5 seconds, then forget about it; therefore, it doesn’t leave an impact in their head. People are very visual also, and that tends to reach people more.
I love this campaign because it’s so creative and designed very well. It gives a blatant visual statement in a somewhat fine art way, which isn’t done that much in advertising in this day and age I think. I personally want to find a way to introduce that more. It’s very successful in making an imprint in everyone’s head as to how important this opioid crisis is.
– J Qualls