Cards Against Humanity Saves America
Insight: After the presidential election of Donald Trump, everyone started to have less faith in humanity and became angry at the decline of the country.
I like this campaign because first of all, it’s just flat out funny. The humor just comes from a basic link of connecting this idea’s insight with the premise of the game Cards Against of Humanity. Not only that, but it built brand likeability because the brand was taking a stance against Trump’s wall. Furthermore, the customers benefited from this idea because they would receive prizes in the mail.
– J Qualls