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Velocity: The Billion Point Giveaway

September 26, 2018 admin 0 Comments
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https://www.oneclub.org/awards/adcawards/-award/29560/the-billion-point-giveaway

Insight: People love when companies make mistakes- It creates drama for people to pay attention to, but the companies itself grow negative attention.

I like this campaign because it takes a negative insight and turns it into a positive for the brand. Not only that, but this campaign grew brand likeability because they made up for their “mistake” by giving those billion points away instead of just a million.

– J Qualls

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    Hi, I’m Kristi Hines, a freelance writer, ghostwriter, and copywriter who develops high-quality content for businesses.

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