Velocity: The Billion Point Giveaway

https://www.oneclub.org/awards/adcawards/-award/29560/the-billion-point-giveaway

Insight: People love when companies make mistakes- It creates drama for people to pay attention to, but the companies itself grow negative attention.

I like this campaign because it takes a negative insight and turns it into a positive for the brand. Not only that, but this campaign grew brand likeability because they made up for their “mistake” by giving those billion points away instead of just a million.

– J Qualls