Velocity: The Billion Point Giveaway
Insight: People love when companies make mistakes- It creates drama for people to pay attention to, but the companies itself grow negative attention.
I like this campaign because it takes a negative insight and turns it into a positive for the brand. Not only that, but this campaign grew brand likeability because they made up for their “mistake” by giving those billion points away instead of just a million.
– J Qualls