Hailey Lawrence – Week 2
Insight: High end fashion lines are constantly being ripped off by bootleggers knocking off their designs and selling them for a lower price. Canal Street is an iconic location where knock offs are sold.
Why I like it: I thought it was really edgy and smart by basically hacking bootleggers and plugging into what excites the younger generation and just selling stuff out on the street they were able to eliminate the risk of having the latest line ripped off. I also like the way it was shot.
Insight: the one thing all brands have in common is that they all have to say “drink responsibly” therefore it became the perfect name to name a beer that was constantly getting over shadowed
why I like it: I thought it was really funny and an extremely smart way to get a lot of free advertising by making the tagline “the beer all the other beers tell you to drink”
Insight: The net neutrality got repealed and not many people realized how serious of an issue it is. So Burger King used the whopper to make them realize.
why I like it: while it was funny, I think it was also a very smart way to illustrate to every day people the gravity of how much the lack of net neutrality will begin to effect us in every day life