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Background: Many regions in Colombia are so remote that a lot of people still have no access to internet or smartphones.
Goal: To get those people close to all the information they’re missing.
Insight: Everyone can access to the traditional telephone landline.
Idea: Deliver information using the traditional telephone landline.
Thoughts: This case study reminded me the sim card textbook. The solution is clever but simple. The idea successfully found the simple solution rather than developing a complicated technology.
– Ja Ik Koo