TURNING BEER INTO WATER
Background: Devastated hurricanes and wildfires stroke some countries and they are running out of drinkable water.
Goal: To help those countries that are suffering.
Insight: The country’s biggest brewer can easily supply their products anywhere.
Idea: Budweiser stops brewing and fill its products with clean water.
Thoughts: First, I like the idea because the solution is very simple. Also, I really like the twist of the idea that a brewing company helped people by stop brewing. It not only helped the people but also advertised its product really well.
– Ja Ik Koo