Kia – No Sacrifices
Melissa faces a bunch of environmental causes and takes the challenges head on — saving animals, trees, and ice caps. All of her efforts end with pain – the big load is too much for one person to handle. The ad ends with, “It’s hard to be an eco-warrior, but it’s easy to drive like one.”
People will go to great extremes to support the causes they are passionate about, and the eco hybrid Niro is a ‘smarter kind of crossover’ for people looking to be more sustainable without making sacrifices.