Month: September 2018

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Hailey Lawrence – Week 2


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1. https://clios.com/fashion-beauty/winner/fashion-events-experiential/adidas-originals-x-alexander-wang/adidas-originals-x-alexander-wang-experiential-18077

Insight: High end fashion lines are constantly being ripped off by bootleggers knocking off their designs and selling them for a lower price. Canal Street is an iconic location where knock offs are sold.

Why I like it: I thought it was really edgy and smart by basically hacking bootleggers and plugging into what excites the younger generation and just selling stuff out on the street they were able to eliminate the risk of having the latest line ripped off. I also like the way it was shot.

2. https://m.youtube.com/watch?v=tGD3yg_lqC4

Insight: the one thing all brands have in common is that they all have to say “drink responsibly” therefore it became the perfect name to name a beer that was constantly getting over shadowed

why I like it: I thought it was really funny and an extremely smart way to get a lot of free advertising by making the tagline “the beer all the other beers tell you to drink”

 

3. https://m.youtube.com/watch?v=ltzy5vRmN8Q

Insight: The net neutrality got repealed and not many people realized how serious of an issue it is. So Burger King used the whopper to make them realize.

why I like it: while it was funny, I think it was also a very smart way to illustrate to every day people the gravity of how much the lack of net neutrality will begin to effect us in every day life

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Barber


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This is an apple iphone7 plus commercial. A small barbershop became so popular in town that everyone wants to get a haircut by using a unique portrait mode in iPhone. It’s interesting how they demonstrate the message that iPhone makes everyone look good.

 

– Emily Younghoon Kim

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EMERGENCY COLLECTIBLES


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Simple newspaper could help you to prepare earthquake. I love the idea that they used a newspaper that everyone can get it easy from everywhere. Also, I think showing the actual image was brilliant.  Not just giving a bunch of list.

 

– Emily Younghoon Kim

 

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OSTRICH


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They are showing how virtual reality can influence our life and make our dreams come true.
Storytelling with ostrich was brilliant and reminds me the story of ugly duck.

– Emily Younghoon Kim

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Adidas Originals x Alexander Wang S2


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People hate waiting on line for exclusive products, even though they are willing to. In the era of delivery service, Adidas x Alexander Wang solves the long-waiting line issue by a simple text message. Not only did they satisfy customers’ need for exclusive luxury but also made it seemly more privilege.HD Link

Senior / Haoran Liao

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My Line


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HD Link

Promoting an internet product in areas without internet really do challenge Google to consider what do those people still have, if not internet. The smartest thing of this idea is that it allows people who lack of internet service to access all the information in around the world by just dialing “google” (600913), because they all have cellphone.

Senior / Haoran Liao

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Toxic Toby


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They wanted to show how unhealthy the air is in the UK. It’s killing people just as fast as car accidents. It engages people because the bear moves in real time and actually reviews the air quality in that area. It makes people really grossed out and concerned about the air they’re breathing.

Junior/Cailin Shymko