Month: September 2018

Blog

Microsoft Braile


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https://www.oneclub.org/awards/theoneshow/-award/30206/tactile

Only 1% of the texts are in braille. This campaign was to switch any book into braille through Microsoft technology.

Junior/Kevin Bae

Blog

BURGER KING – Bullying Jr.


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The Reason Why This Idea is Different.

The ads shows people’s different reactions between a bullied child and their waffer burger. It catches the point that people do nothing for many reasons for social matters, but they do actions for personal matters. Showing real reaction let people aware of the problem and real conversation touch the heart.

By:
Senior/Ye Moon Cho

Blog

[ Design ] McDonald’s Directional Board – Say No More


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The Reason Why This Idea Is Hard:

People assume that minimalism is simple, but it takes valor to think small,like the one and only Volkswagen Lemon Ad. By cropping its iconic Golden Arches into a directional path and reducing the visuals to only what’s essential, McDonald transformed an underutilized media space into a simple unified design system adaptable to any market around the world. Sometimes less is more.

By:
Senior/Haoran Liao

Blog

[ Film ] The Talk – My Black Is Beautiful


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The Reason Why This Idea Is Smart:

For a brand like P&G, it doesn’t showcase that things will only get better like many other socially-conscious ads. “The Talk” is inspiring yet filled with unsettling uncertainties — a thoughtful marketing approach that’s sure to promote real conversation. These concerns merge in the marketer’s heart-rending film about the unique challenges African-American mothers have in raising kids — in decades past and continuing today.

By:
Senior/Haoran Liao

Blog

[ Design ] Palau Pledge Havas


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The Reason Why This Idea Is Different:

Instead of making a passport stamp design just pretty, Host/Havas agency made them into a pledge where
people have to sign before they enter the island. The re-design campaign not only let the world
know how beautiful and clean they are, but also asks people to maintain its beauty by pledging not
to trash it. This remarkably simple idea exemplifies where our design industries is headed.

By:
Junior / Michael Smith