Month: September 2018

Blog

Project Revoice


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Background: ALS patients gradually lose their voices.

Goal: To give them a voice.

Insight: Once they completely lose their voice, they have to speak with the computerized voice.

Idea: Bring them their own voice again using the deep learning technology.

Thoughts: By developing the technology, ALS patients can speak with their own voice if they have a record of their voice. I think this is a perfect example of using AI technology for the human.

– Ja Ik Koo

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MY LINE Powered By Google


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Background: Many regions in Colombia are so remote that a lot of people still have no access to internet or smartphones.

Goal: To get those people close to all the information they’re missing.

Insight: Everyone can access to the traditional telephone landline.

Idea: Deliver information using the traditional telephone landline.

Thoughts: This case study reminded me the sim card textbook. The solution is clever but simple. The idea successfully found the simple solution rather than developing a complicated technology.

– Ja Ik Koo

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TURNING BEER INTO WATER


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Background: Devastated hurricanes and wildfires stroke some countries and they are running out of drinkable water.

Goal: To help those countries that are suffering.

Insight: The country’s biggest brewer can easily supply their products anywhere.

Idea: Budweiser stops brewing and fill its products with clean water.

Thoughts: First, I like the idea because the solution is very simple. Also, I really like the twist of the idea that a brewing company helped people by stop brewing. It not only helped the people but also advertised its product really well.

– Ja Ik Koo

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#Grilltheworst


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Burger King has been constantly emphasizing its grills. This ad has taken it to new level and made the grill to be more interactive.

Junior/
Kevin Bae

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IKEA┬┤S RESPONSE TO BALENCIAGA


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https://www.oneclub.org/awards/theoneshow/-award/31017/ikeas-response-to-balenc

I think this ad is funny and generates a lot of buzz. It was ballsy of Ikea which is more of an affordable brand to go against a company like Balenciaga that is so high end.

-Shirley Wang

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Velocity: The Billion Point Giveaway


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https://www.oneclub.org/awards/adcawards/-award/29560/the-billion-point-giveaway

Insight: People love when companies make mistakes- It creates drama for people to pay attention to, but the companies itself grow negative attention.

I like this campaign because it takes a negative insight and turns it into a positive for the brand. Not only that, but this campaign grew brand likeability because they made up for their “mistake” by giving those billion points away instead of just a million.

– J Qualls

Blog

Lacoste: Timeless


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https://www.oneclub.org/awards/adcawards/-award/29334/timeless

Insight: In high-end fashion, people want “timeless” clothing pieces because they essentially can last forever throughout your life since it wouldn’t go out of style.

This ad simply shows that exact insight without any words- just visuals. Again- I like short films. I know there is no engagement here, but the film itself is great, and clearly advertises Lacoste and why you should invest in their clothes.

– J Qualls

Blog

Apple-Hush


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People can hardly tell 911 what happened when they are in danger. Users say safe words and Siri will help to make the phone call and provide information for police.

Junior/ Yutong Cheng

Blog

National Safety Council: Prescribed to Death


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https://www.oneclub.org/awards/adcawards/-award/29634/prescribed-to-death

Insight: When people hear statistics, they think about it for maybe 5 seconds, then forget about it; therefore, it doesn’t leave an impact in their head. People are very visual also, and that tends to reach people more.

I love this campaign because it’s so creative and designed very well. It gives a blatant visual statement in a somewhat fine art way, which isn’t done that much in advertising in this day and age I think. I personally want to find a way to introduce that more. It’s very successful in making an imprint in everyone’s head as to how important this opioid crisis is.

– J Qualls