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Christie’s – The Last da Vinci

October 3, 2018 admin 0 Comments
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https://www.dandad.org/awards/professional/2018/pr/26599/christies-the-last-da-vinci/

Despite being in art school, my initial reaction of the last privately owned DaVinci painting was disinterest. I felt like the prospective buyers are a niche audience. However, this ad campaign has done such a good job by sparking the interest of ordinary people. I think it was a clever way to advertising and hype up a painting like that. It got me thinking…what would motivate someone to buy such a painting? A appreciation for Art? Or a desire to own something highly valued and sought after? This ad campaign elevated both these aspects through filming the reactions of people.

-Shirley Wang

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