Is that Coke a Fanta?
Background: People in Brazil make fun of LGBT people with the expression “Is that Coke a Fanta?”
Insight: People used it as a joke but actually LGBT people are getting hurt by the expression.
Idea: Coca-Cola actually produced the limited edition can with Fanta inside.
Thoughts: This idea reminds me of the case study of “McWhopper.” I think this idea is smart because of Coca-Cola put a twist in the idea by turning the negative expression to positive.
– Ja Ik Koo