Background: 1.2 million older people in the UK are chronically lonely.
Insight: There are local dogs that are waiting to be adopted.
Idea: Pedigree matches up the local dogs with older people.
Thought: As I’m working on the same issue, I think this is a great example as a reference. Pedigree smartly solved two different problems with one simple idea.
– Ja Ik Koo