Dog Dates

Background: 1.2 million older people in the UK are chronically lonely.

Insight: There are local dogs that are waiting to be adopted.

Idea: Pedigree matches up the local dogs with older people.

Thought: As I’m working on the same issue, I think this is a great example as a reference. Pedigree smartly solved two different problems with one simple idea.

– Ja Ik Koo