Diesel – Go With The Fake
https://clios.com/awards/winner/events-experiential/diesel/deisel-go-with-the-fake-52299
Diesel used New York’s counterfeit culture to their advantage. They made their clothing more hyped and gained so much attention from this one stunt. Making the “knockoff” pieces limited and very affordable attracted good press.
Junior/Sophia Kwan
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