Expedia | Great Britain: Digital CaseStudy
Expedia wanted to boosts visits to Great Britain from the US, Germany and France. So they came up with a solution that will allow tourists to visit other places than just London. Each film explores the merits of its location, with a carefully-written script, performed at the same tempo by the actors. Users can navigate between the different films using a compass. I like the idea of how I can see more of the country, and how it can work so easily just like a compass.
Junior / Christy