hailey lawrence

1. http://johannesleonardo.com/project/season-2
Why I liked it: They reinvented product drops by removing the old lines and old physical stores and plugged into NY dealer culture. Borrowing design aesthetics from how dealers package their products and distribute them.

2. http://johannesleonardo.com/project/adi-gazelle

Why I liked it: I thought the execution was very simple yet elegant and using the collage method to appropriate originals to show how you can always steal and making something new that’s original was very smart.

3. https://www.rga.com/work/case-studies/uber-carbon

Why I liked it: It was very smart for uber to take the navigation systems their drivers use and reinvent something just for the drivers to make their everyday lives as effective as possible.