Payphone Bank by Une
Background: 8 million Colombians are unbanked because they don’t earn enough wage. Since they hide their savings at home, they are exposed to crime.
Insight: There are a lot of payphones in Colombia.
Thought: Just like the Smart TXTBKS idea, this idea also turned an old feature into something really useful thing. Applying a simple technology, Une successfully helped the unbanked Colombians with its big idea.
Ja Ik Koo