ELLE MAGAZINE U.S: Bait and Switch
I think baiting people into voting is such a smart way to use media for a good cause. I honestly don’t understand why people are so offended and angry about it. If you have time to care about whether Kanye and Kim broke up, you have time to vote. Other entertainment news companies use click-bait all the time for their articles/videos, why is it such a big deal when they’re actually trying to do something useful?
I just thought this approach to promote voting and the response was very unexpected and interesting.