IKEA – The Room
https://clios.com/awards/winner/public-relations/ikea-italy/the-room-47125
Ikea creates awareness that domestic violence in Italy is closer than people think, separated by only a wall. There’s always a room for anything, but no room for violence. (1 in 3 Italian women experience domestic violence.) By allowing people to interact with this just by walking by, it easily appeals to emotions of many shoppers.
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