McDonald’s – The Flip

https://clios.com/awards/winner/out-of-home/mcdonald-s/the-flip-50268

McDonald’s celebrated women’s accomplishments everywhere. It was such a simple and smart move to flip the logo upside down on all of their bags, cups, signs, and social media profiles. This is attention grabbing and news worthy. People were also able to intract with the ad by taking photos and spreading them on social media.

Junior/Sophia Kwan