Month: October 2018

Blog

Spain-Fundacion Repro


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The reason why I like this ad:

When I first saw this ad, it reminded me of a planet in space. However, it’s actually a stomach of pregnant woman. I think they executes their ideas well by expanding the definition of a pregnancy to a planet that composes one’s life, and also as a hope.

Junior/ Nuri Park

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National Safety Council: Prescribed to Death


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This is a very impactful commercial. Millions of Americans take prescribed pain medication, but overdoing prescribed opioid leads a lot of them to death. 22,000 pills were etched to the faces of victims of overdoing prescribed painkillers. The tiny pill faces make people see how prescribed painkillers lead people to death more clearly. It is also a very good strategy to warn people to be cautious about prescribed opioid.

Junior/Claire Yuan Zhuang

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Polaroid: Bring People Together


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I think this commercial is targeting people who don’t like the small square size of Polaroid. The commercial turned it to be its advantage. It speaks out a simple idea that smaller size brings people together.

Junior/ Claire Yuan Zhuang

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Nike-Time is Precious


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The reason why I like this ad:

This ad simply shows people some words about the fact that they are wasting their time using phones, and suggests people to run since their time is precious. However, Nike doesn’t push people to run; makes them emphasize by letting them read the words which make sentences, and change their action themselves.

Junior/ Nuri Park

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Loto-Skip Friday 13


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By using Friday the 13th, they creates the platform that change the region and the date so that people can avoid Friday the 13th. The interesting thing is that the company is of this ad is Loto. I think it’s fun to figure out what they are trying to say; such as Loto can make you lucky as you can skip Friday the 13th?

Junior/ Nuri Park

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Google-My Line


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The reason why I like this ad:

I am impressed how google even think of people who live in Columbia which can be considered as a suburb, and also let 2G work like 5G by using a phone call.
This will definitely change people’s lives in Columbia, and this would be a great example and help creating campaigns like this in the future.

Junior/ Nuri Park

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Ulta Beauty


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I looooove this ad because it’s all about the new movement of every woman being beautiful. And women doing whatever they want to do. Ulta is sending the message that we are already beautiful and they’re just here to support us. Very empowering commercial for women.

Junios/Cailin Shymko

Blog

Fetch


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I thought this was a cool idea because everyone loves dogs and everyone loves the internet. It gets people involved and its kind of a fun virtual game that anyone can play. It goes across all social media platforms so it seriously catches everyone of all ages.

Junior/Cailin Shymko