Month: November 2018

Blog

BIC: Be Flex France


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This short spot showed us the outstanding flexibility via an exciting execution. Good use of splitting screen into two and make them work together.

Junior/Claire

Blog

Anlene: Who is the Athlete?


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I really like their insight and idea that “There is an athlete in everyone of us.” This could be a good angle for Adidas D&AD show, but the execution is not there.

Junior/Claire

Blog

Lego-Mars


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Lego is regarded as a toy brand, but their advertising is always thinking bold. It is very inspiring to see their ads. The brand also caught what was hit at that time.

Junior/Claire

Blog

The World No Tobacco Day


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This ad is comparing two sides of a woman’s face to demonstrate the idea that tobacco will destroy your face cell by cell, from the inside out.

Junior/Claire

Blog

Nivea:Airport Prank StressTest


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This is a interesting to launch a new product that NIVEA put passengers at the airport in an unexpected and stressful situation. They were called out to be a suspect of a crime and feel stressful suddenly, which is interesting to relate the case with the stress.

Junior / Jolie

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Nokia Mobile: Be the gift


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I like this ad because the idea is very strong that the best gift is people you miss coming back for family. Technology helps us meet in long distance, but nothing will ever replace being together. It’s good for us to be the gift.

Junior / Jolie

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John Lewis:The Long Wait


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This ad shows a different idea of giving gift. The idea is “For gifts you can’t wait to give”, which is very simple but wonderful. The feeling that you have found the perfect gift for someone you love and cannot wait for Christmas day to arrive, is very good.

Junior / Jolie

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Scandinavian Airlines: The Arrivals


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I like this idea shows us the real emotion in airport. Many of us have never stopped and observed the beauty of the arrival hall. “Going places take us places” is brilliant and touching.

Junior / Jolie

Blog

VR Vaccine


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It is simple and interesting that using VR to solve the problem that kids’ fear of Vaccine.

Junior/ Yutong Cheng