The National Lottery – Let’s Not Be Blunt

https://clios.com/awards/winner/film/the-national-lottery/let-s-not-be-blunt-27301

This ad goes in a complete unexpected direction than other lottery ads. Instead of participating in the lottery because of a future you wish to have, it shows you a future you don’t want, that could be prevented if you buy a ticket.

Junior / Sophia Kwan