Month: November 2018

Blog

Dawn: Save wildlife


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Dawn attracts consumers to buy their products with donation. For each bottle of Dawn sold, P&G donates $1 to between International Bird Rescue Research Center and Marine Mammal Center. To activate that $1 donation, Dawn purchasers should enter a code at a website, which makes make people feel they are doing actual donation.

Junior / Jolie

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JCDecaux: Contactless Payment Donation


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I like the idea and the innovative outdoor campaign encouraging passers-by to make a donation to help fight melanoma. People can see how a melanoma is changing with a donation made via PayPass Tap And Go, so it encourages more donations to be made. Every dollar can make a difference.

Junior / Jolie

Blog

NACO: Donate Blood


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The idea is very touching. This organization inIndia is against AIDS. In this ad, it shows a simple story about a girl saying “thank you” to all people who probably donate blood to her. It’s good that people donate blood to help.

Junior / Jolie

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Donate Life America: Give Me a Heart


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The idea is very simple that encourage people to help people who need heart transplant. The “Give Me A Heart” Instagram campaign features portraits of actual men, women and children who need help, which is a smart execution.

Junior / jolie

Blog

John Lewis & Partners Christmas Ad


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A present should not be about the best toy or the most expensive thing but something that can inspire the person you gave it to. It is to show that you thought about them, which is expressed in the gift.

Junior/ Aime Lu Fan Chen