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Amazon Emma


This ad was from Future Lions 2016. It shows a very common problem for seniors around the world, which reminds us of the old in family. It comes up with a good idea on how to solve the problem, and that is Emma is a deeply personalized AI that helps seniors to combat social isolation and cognitive decline. It’s not just talking about the young care them more, but making something help most cases.

Junior / Jolie Zuyu Chen

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