Month: March 2019

Blog

Snaphelp


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Utilizing the most popular app, Snapchat, to solve school bullying is a smart idea. There won’t be any records left after the user turns to help. Taking advantage of the most popular app/social media/technology is an approach to help solving problem. And the logo design is really nice.

Junior/Claire

Blog

Amazon Emma


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This ad was from Future Lions 2016. It shows a very common problem for seniors around the world, which reminds us of the old in family. It comes up with a good idea on how to solve the problem, and that is Emma is a deeply personalized AI that helps seniors to combat social isolation and cognitive decline. It’s not just talking about the young care them more, but making something help most cases.

Junior / Jolie Zuyu Chen

Blog

I Love You Hater


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I was a little confused watching this at first but when I realized that it was a sprite commercial I saw it as very comical. I thought it was interesting that they chose a male to be on the pole rather than a female. But i thought it was an interesting way to show the concept of “staying fresh” with sprite.

Junior/Cailin Shymko

Blog

Hush /future lions


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Even though this is the first one that pops up I think it’s the best idea. The execution is so simple but it works well because the idea is so great.

Junior/Cailin Shymko

Blog

the unbias button


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Tackling the fact that so many words have been given a pronoun (whether its male or female) it gives women less incentive to reach towards being in that profession.

junior/Cailin Shymko

Blog

DOVE: Selfie


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The ad describes the relationship between mothers and daughters by taking selfie. Based on the fact people have their own opinions about what beauty it is, here Dove suggests women need to redefine beauty for themselves.

Junior / Jolie Zuyu Chen