[ Cannes Lions 2019 / Health & Wellness / Gold / Purina – Street Vet ]
Is technology creativity?
Yes. But recently I’ve been noticing that they are way too many ideas
that are tech-based.
I certainly don’t have a problem of an idea being based on technology,
but this one doesn’t really change the behavior of the checkin their dogs.
Think about it, in reality, no one’s going to spend billions of dollars for
checking street dogs for free. on that note, this idea is too un-realistic
for me. It’s cool. But no brands are going to do this constantly.