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마음약방 – Seoul foundation for Arts and Culture


Many people in Korea are suffering from depression that varies from individual to individual and are hiding these symptoms. The “마음약방” campaign was hosted by the Seoul Foundation of Culture to console these Seoul citizens’ tired hearts.

A vending machine-type pharmacy called ‘마음약방’ has a wide variety of ingenious prescriptions, including poems, pictures, travel tickets, and movies. The campaign to make people laugh by receiving unexpected prescriptions and to become small healing has been very effective.

Da hyeon

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